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What Is The Ratio In Percentages Of Links To Home Page And Internal Pages

+1 vote

We have all been aware of the Google "natural link" saga which has brought down millions of websites. There have been discussions also on the link ratios to the home page and the internal pages.

Who knows what these percentages should be? Please support your answers with proof if any.

asked Sep 19, 2013 in Search Engine Optimization by Buxykay (15,690 points)  
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7 Answers

0 votes
As a general rule of thumb I would tend to go 50% to homepage and 50% to interpages, that's if they're of equal authority. However, I think the whole discussion is skewed because it depends on the authority of the link in the eyes of Google. You can send a 1,000 links from an n/a or PR0 site and it will be as nothing comapared to a single PR5 link.

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answered Sep 19, 2013 by Cyberchoices (23,930 points)  
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Hmm tricky question. Google is looking for links that looks natural, so if you have a specific equation like one to one will that look natural?I just generally try to figure out what is the most relevant to where I'm creating the link from. That way any visitors who follow the link get the best experience.
answered Sep 19, 2013 by blackcat (19,040 points)  
0 votes
Trying to predict how "google" "thinks" about things means you'll wind up being either be a genius or sorely disappointed.

Probably Google is looking for "link appropriateness"... "What would someone do if they weren't trying to impres us?"

On Wordpress I have started using Yoast's SEO plugin because I think it does a good general job of reminding me of the necessary "basics" that should be on every page and the Wordpress content managing structure ends up handing some of those linking issues for me.

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answered Sep 23, 2013 by Info Guy (16,740 points)  
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According to my own exp, for my small niche sites,  I'd like to create 100% backlinks directly to the homepage on a randomly order with a slow pace to make my backlinking look natural. Also, you should focus on the QUALITY OF THE BACKLINKS, not the quantity. A few in-context link from GOV and EDU sites might be powerful than hundreds of PR0-1 links.

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answered Oct 16, 2013 by Blue Spring (8,310 points)  
0 votes
I will usually go for 40% to 60% home page and 60% to 40% internal pages.
answered Oct 17, 2013 by lubanolim (35,720 points)  
0 votes
I'm not aware of a tool that does this, but if there is, I would use it to profile the ratio of home to internal page links on some of the larger authority sites out there.

These sites will have natural link profiles so will give you a good idea of what a natural link profile should look like.  However, I think as long as you have a healthy mixture of both you will be safe.

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answered Nov 20, 2013 by (10,820 points)  
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For me, I don't care about the percentage. All I care is the randomness of the anchors and the structure of the URL. But I've read some articles that using bold url is also a good choice and it must be in high percentage than using the keyword as an anchor text.
answered Jan 29, 2015 by rtrev (4,140 points)  
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