The highest paid in one shot price was $4000 about 5 yrs ago when somehow I got introduced to internet marketing. At that time I had NO CLUE what I should actually be looking for! So I believed the talk.
Investment-Value-Ratio: VERY BAD
Well, let's say it was a start, and opened my eyes for a lot ot things (mainly mindset and video marketing). But that product was just a huge bunch of randomly thrown together internet marketing info in no order, no development steps, plus access to a community. In essence it was pure info chaos. A price of $1.000 would have been the max. OK.
The above mentioned club fell apart after 1 year. The owner turned to other business ventures. The members community fell apart.
LET ME SHARE WITH YOU MY FIRST LESSONS LEARNED
The above had a $1.000 per year membership option OR a $4000 one time payment with bonuses for "life time membership". I had the money. So I thought the $4k would be a saving option. BIG MISTAKE!
--> Note this: INTERNET YEARS ARE LIKE DOG YEARS!!!!!!!! One year is like SEVEN years. One year online has so much technological advancements, you have NO CLUE what is going to be next! So LIFE TIME DECISIONS DO NOT REALLY EXIST ONLINE!
--> MY ADVICE: When you buy some kind of software or service and they have a monthly plan OR a plan for 2 years.. Do NOT ever buy anything like that for 2 years or beyond instantly!
Everything that is strongly technology based, very trendy or such, may not work after 1-2 years for who knows what reasons. So decide wisely! Also it depends whom you buy from. A life time offer from Mike FIlsaem or Russell Brunsson will most likely remain active and get support even if that guy decides to retire. Because the company ist that big, that someone else will take over. On the contrary buying high ticket "life time" memberships from a single person who is maybe not even well known, makes no sense to pay for any more years ahead upfront! Why would you? A one wo/man show business could disappear in 2 years.
My 2cts about "life time" memberships...
I want to mention my next higher investment because of its value. Price: $2000. And it was WORTH EVERY MICRO-CENT!!!
It was a "classical affiliate marketing" training. A real bootcamp, by Howie Schwartz. I learned sooooo crazy much about SEO, backlinkig ninja tricks, guerilla marketing, tools, Web2 properties, video, proper setup, RSS, screensaver-marketing, feeder-sites - the whole blown armada toolbox.
It was a 3 months super intense training with 3 live webinars per week (!!!) + 1 Q+A webinar each week.
On top of that we were divided in smaller groups where each group had a dedicated project leaders (Howie's geeks team) who where available for questions online per basecamp, and give feedback on my weekly homework (which was crating SEO content, building web2 sites, Squidoo etc.).
THAT COURSE for the price of $2000 was a bargain compared with the $4k I spent previously!
THAT COURSE was so intense, so deep, so practical, so ninja, so drilling for full 3 months that I can say I got my whole SEO and linking understanding from there! Ready for my IM-journey! And a few months after that I started to work with outsorucers from the Philipines where some of them I trained to work the way I had learnt it from Howie's Bootcamp, so they could perform ninja tactics for me too
The actual last and most expensive internet marketing product purchase was $5.000 AND I LOVE IT!
It was not a one time payment. If this matters for your question. I took a first look buying in at $125, then upgraded to $1500 and +$3500 within 4 months.
Investment-Value-Ratio: Absolutely worth it!! A whole business setup incl. training (even if most of the traffic strategies I already know, still further nuggets inside) / investment returned faster than from the above 2 examples
I spent a lot of invisible money for many small products I often did not even use after a while (I hate that, why did I even purchase??). Add up how many little ebooks, mini-sofware or WSOs you buy... This ads up. And of course things that I do use, e.g. Premium WP Themse, video software, etc. etc.
I MASTERED THE SKILL OF NOT BUYING new, nice, cheap IM-Offers:
--> Especially cheap offers are tempting: I bookmark the offer, and do NOT buy it that day! if I do not get back to that after 30 days - I obviously can live without!
My "buy-later" bookmarks-folder has grown sooooooooo long in number of not purchased items!! I look at it and laugh now, and see all the money I saved not buying any of those!!!!!!!
I think the higher priced products accordingly have more value. Not all of them, obviously. Never buy blindly out of an impulse. Review what exactly the product is and ask yourself how it will benefit YOU before you buy.