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What do the results signify when doing a search?

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Whenever you perform a search (in Google and elsewhere), the search engine returns indexed pages from that domain. Does anyone know what the order of those results signify?

Are the initial results the highest ranked pages in the index, relative to other pages from that domain, for whatever their particular keyword or search term is?

Or, are the top results possibly pages that are ranked for multiple terms (the more terms, the better)?

I ask because whenever I do this for one of my domains, some of the results are the same every time, and other times the results "shift around". It doesn't seem to be by date, and I can't believe it's because a given page ranks higher for the search term "" (whatever the domain name is).

If the question is confusing (I know, I confused myself a couple times writing it ), let me know and I will try to re-word it.

asked Oct 15, 2013 in Miscellaneous by wwday3 (220 points)  
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3 Answers

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I only use whenever I want to check how many pages of my site are indexed or whether my site is deindexed.

Personally, I don't worry too much about the order in which the results appear. And I don't think it is that important anyway. So I will suggest that you don't worry about them too.

Might as well spend the time on the most important information of SEO, such as the right types of backlinks to get, how to do proper on page optimization etc.

With so many changes in SEO recently, time is precious. So use your time more effectively by focusing on the more important factors.


answered Oct 16, 2013 by lubanolim (35,720 points)  
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I use it mainly to check how many pages were indexed. I also noticed that on one of my Wordpress blogs tags are displayed befor the real content pages. I have been wondering what that means. I guess Google indexes tags faster that content pages. I may be wrong. If anybody knows why, I too will like to know.
answered Oct 16, 2013 by Buxykay (15,690 points)  
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Hmmm... See it, I checked for one of my websites (a WordPress blog) and I had following results:

  2. (one section created two weeks ago receiving many new updates - that section isn't WP);
  3. (a post receiving some good traffic, but it it isn't most popular post!);
  4. (from #4 to #10, I see only pages of my blog).

All of results are pages linked to all of pages and posts, EXCEPT that "new section" and that "great post".

But, if we change a little our search, for example, keyword, so my first results are, usually, my pages or posts with better ranking for that keyword, so I guess Google Search uses same ranking parameters, excluding only the keyword-related parameters.

answered Oct 16, 2013 by Christiano (49,030 points)  
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