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Google going dark, or the Publishers Apocalypse. Now what?

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So Google has finally announced the end for free adn complete keyword data. What do you think this means for web marketers? What next people?

asked Oct 28, 2013 in Internet Marketing by Pandita (6,740 points)  
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6 Answers

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It almost definitely means that Google will see an increase in businesses using Adwords to drive traffic with accompanying data, exactly the reason why Google has implemented this measure.

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answered Oct 29, 2013 by (10,820 points)  
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I think their intention is pretty obvious, isn't it? I find it funny when they talk about privacy

Anyway, this is not necessary a bad thing. It forces us to understand our target audience more so that we know what kind of keywords to target without relying on keyword tools.
answered Oct 29, 2013 by lubanolim (35,720 points)  
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I don't see it as a problem, just another approach to keword research.

From now on, the searchers' intentions will be more focused thatn purely keywords.

Also remember to try to adapt to changes in this IM world. I think it is a must attitude.

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answered Oct 29, 2013 by Blue Spring (8,310 points)  
I guess at this point keyword research is a major part of IM and knowing what people are interested in. Losing that info seems like it would complicate things quite a bit, don't you think?

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I guess it's another reason to focus on find out consumer doubts and questions, instead keywords.

Google is playing and it's difficult to face it directly, we need find new ways.
answered Nov 1, 2013 by Christiano (49,030 points)  
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Google is still giving lots of data with the planner though. Just a bit different to access it. I find the drop down boxes that appear on Amazon, eBay, YouTube and sites like that give me more true buyer keywords than Google alone does. Google search numbers are cumulative over several days usually, so they may not be that accurate anyway.
answered Nov 1, 2013 by geekability (18,680 points)  
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The internet evolves and changes, the way that we use it changes.

I too see this as a small step on the way to get people to use Adwords as a way to drive traffic, after all, organic search has a cost too so there is, apart from cost, no difference between buying traffic directly through PPC or indirectly through SEO.

That said, I have a feeling that as we move down the road of internet development and the use of RDF (Resource Description Framework) that search engines as we see them now will become less relevant, we may well end up doing search directly from our browser without use of a search engine such as Google. But that's a whole other topic.
answered Nov 6, 2013 by andrewwilson (9,160 points)  
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