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What is the recent Google Algorithm or update?

+2 votes
I just want to know in simple terms about the recent google algorithm. What's this recent update called? And how is it different from the previous one?
asked Dec 4, 2013 in Search Engine Optimization by Frendz (7,530 points)  
67% Accept Rate
As what I've heard, the latest Google update is called Hummingbird. But they often update their algorithm sometimes without a name just for the sake of some small updates that would benefit its users.

1 Answer

+2 votes
Best answer
Google is updating all the time. It used to be that they put out large bundles of updates in one go but now they tend to do incremental changes. That said they still do put out 'named updates': The last one was on October 4th and was a data update to Penguin, nothing dramatic.

People who have something to sell you understand that they can sell more 'stuff' when they offer to sell umbrellas to protect against falling skies and so there is an ongoing buzz from vendors about this change and that change.

The last change that is significant was the Hummingbird update which was, for Google, a huge change as they replaced a significant part of their ranking code. Although it was announced in late September it actually happened about a month earlier. This change was to enable improvements in natural language search and, in the longer term it means that we should become more interested in Latent Semantic Indexing (LSI) but for most of us it means that we carry on producing good quality, well written content.
answered Dec 4, 2013 by andrewwilson (9,160 points)  
selected Dec 4, 2013 by Frendz
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